Will American fans accept the league partnering with foreign governments and international entities that are seen as indifferent or hostile to those values? MK Trend will branch out into China this May, with more stores in Macau and Hong Kong this year. Dirk struggled. For answers, CBSSports.com spoke to three men with significant experience in less charted waters: Gersson Rosas, international player personnel scout for USA Basketball and the Houston Rockets' executive VP of basketball operations; Pete Philo, until recently the Indiana Pacers' director of international scouting before leaving to devote all his energy to his TPG Sports Group, which hosts the Pro Sports School; and J.R. Holden, a two-time Euroleague champion for CSKA Moscow who now scouts overseas for the Detroit Pistons. The report details firsthand accounts dating back to 2016 from several young women accusing national team head coach Amadou Bamba of sexual assault. Growth of satellite television and video-recording technology, as well as the Internet, expanded the ability of coaches and players to watch NBA games and study the moves and styles exhibited on North American hard courts. ", "The game has become more popular in Europe," Holden said. At his pre-game press conference in London this week, NBA Commissioner Adam Silveradded: Were also partners in terms of their digital platforms and hugely excited about that we see an opportunity through the entire Sky system to continue promoting the NBA throughout Europe., Its the mission of NBA Executive Vice President, Media Operations and Technology, Steve Hellmuth to, ensure the NBA reaches as many people as possible, n a visit to the nerve center ofthe NBAs London game broadcasting operation, the world feed truck, Mr. Hellmuth talked through how the NBAgets their product out to so many different audiences. - Pose immense strategic and organizational challenges for managers. For decades, the NBA has worked to establish itself in the worlds second-largest economy, which happens to have a long basketball history. Were kind of betwixt and between on it. When Philo first started scouting, Nelson told him to embrace the unique culture of every country he visited, because that was the only way to understand its players and how they think. Starting in 1984 under then-Commissioner David Stern, the league expanded its reach abroad to build new fan bases to sustain its future. HONG KONG When the National Basketball Association commissioner David Stern spent a week in Beijing in the winter of 1987, he had to plead with China Central Television to broadcast N.B.A. Because countries such as China, France and others embraced the game shortly after its creation and made it their own, basketball has perhaps not been perceived as an American imperial export in the same way that baseball may be viewed (especially in Latin America, the Caribbean, Japan and the Philippines). This is all one large push to market the NBA globally, and the results speak for themselves. The competition is good. The NBA has taken advantage of this digital era by implementing a substantial social media presence. Mr. Levy, who oversees the Jr. N.B.A. "It's no different than a European coming here," Holden said. Researchers have identified three major components of motivation: activation, persistence, and intensity. Take China. The Chinese government, Silver later said, directly asked him to fire Morey. So whats next? ! 2004-2023 CBS Interactive. In addition to international games, the 1980s also saw an influx of foreign NBA players like Kiki Vandeweghe, Detlef Schrempf, and Hakeem Olajuwon. Sport is increasingly a means by which nations interact, and at a higher level of interconnectedness than ever. International accessibility is at an all-time high. The NBA's gross income grew tenfold in a decade, as it leaped from $110 million at the start of the 1980s, to over $1 billion by 1994 (Jackson and Andrews 1996). For all of this phenomenal business growth, the NBAs global popularity wouldnt be possible without the longer roots of the game. 4. NBA regular season games have also been played in both the UK and Mexico since 2011. I agree, Roger! is one of the most popular brands in China. In addition to creating a cloud over the new BAL, the allegations against Bamba and Maiga and the potential connection to Niang could become a problem for the NBA if the league is perceived to be doing business with ethically questionable partners or turning a blind eye to morally bankrupt practices. We are honest, ethical, and fair - leading by example in. BASKETBALL MOTIVATION This is a video i have made to show you that no matter what it is you may face in life, nothing s. In Europe, the UK is the No. Yep, the NBA took over my Facebook page NBA Italia with no notice. :). "Benetton Treviso was a strong power. NBA Values LEAD WITH INTEGRITY We do the right thing. is in 150 schools right now, reaching over 200,000 children, Mr. Singh said. television rights in China, because CCTV is a monopoly there. Motivational piece I made for Stronger Team, narrated by Alan Stein. And, of those seven . At first, it was a trickle in the 1980s, as men such as Nigerias Hakeem Olajuwon and Germanys Detlef Schrempf were drafted out of the NCAA. 1 market for NBA League Pass subscribers, followed by Germany and France. Like soccer/football it is sport that is affordable and that all can play. Sep 13, 2021. (Photo by Simon Cooper/PA Images via Getty Images), In recent years the NBA has made great strides in opening up new markets. In March, the American publics favorability ratings of China were at a record low 20 percent. It wouldn't surprise me, because people are playing the game at a high level everywhere.". From supporting the 1992 Olympic Dream Team to welcoming top international talents such as Giannis Antetokounmpo and Luca Doncic, the National Basketball Association arguably has both pursued and benefited from globalization more than any other American sports league. It was such a good overview on how the NBA tries to land step by step in every country. They want to make it work. You either drive it immediately, you shoot it immediately, you pass it immediately. As a result, many countries claimed their own basketball culture long before the NBAs marketing and star appeal transformed the game into a global commercial phenomenon. ], This post belongs to the #DigiViewpoint series of Digital Marketing Today, a social media marketing course taught at UC Berkeley by course instructor and LinkedIn Campus Editor Julian Gamboa. The events were . But I already know he loves to play.". So you could say that, if they want the next Nowitzki or Gasol, the Suns better have their acts together. Government-aligned media entities such as Tencent stopped broadcasting Rockets games for several months. Basketball was primed for success in many parts of the world; it just needed heroes, stars and a strong enabler (that is, the NBA) to make it a truly global phenomenon. These 5 steps will help successfully launch a global expansion strategy. Sure, there will be some error with all those trials. window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; In fact, LaLiga is trying to do some strategies such as playing season games outside from spain like nba does! And we have, along with soccer, the most popular sport in the world.. "They get taught how to run pick and rolls. He noted that international players now have more options to develop. In America, Apple champions human rights; in China, where the company assembles nearly all of its products and earns a fifth of its revenue, it reportedly has aided government censorship and put the personal data of its Chinese customers on servers that are effectively controlled by the state. Part of the NBA's plan is to include projects which expose young people to basketball at an early age. Jobs People Learning . N.B.A. Over there, they don't have that. Its all a far cry from 20 years ago, where NBA fans in the UK were treated to a weekly highlights show and one game a week broadcast in the depths of the night. Yao really paved the way and opened the doors for all of us, Mr. Harden said. The NBA has invested extensively in growing the business of basketball overseas. The center will include a restaurant, merchandise store, fitness center and multiple full-size basketball courts. Nevertheless, the NBA is doing the right thing creating content through YouTube, organizing global games and also diversifying, for example, when they get closer to viewers offering the experience to watch the matches in a bar (like the one they created in Barcelona). In South Korea, it is trading on basketballs swag.. LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. They don't have ESPN or the networks that promote flashy play or dunks or what not. Its a remarkable twist for a sport invented by a Canadian in the United States. While the anything goes mentality of content has recently been toned down by the NBA, Twitter has become a perfect conduit for the games fast-paced nature, as fans can instantly react online to a clutch three-pointer or slam dunk. That's changed.". Nike and Adidas send their biggest N.B.A. They are in the right way! Another Houston Rockets guard, James Harden, said there was no doubt that playing for the Rockets Mr. Yaos former team had helped him and his teammates secure business deals in Asia. As revealed in CNBC's new show "The Score," the NBA's Commissioner Adam Silver said "We realize the U.S. is a little less than four or five percent of the global population and we have a whole world out there that loves basketball and loves the NBA.". Sponsors have paid close attention to basketballs growing popularity in the region. program in Asia, said the league was looking to expand such efforts. Looks to Asia for Next Growth Spurt, https://www.nytimes.com/2014/03/15/business/international/nba-looks-to-asia-for-next-growth-spurt.html. window._linkedin_data_partner_ids.push(_linkedin_partner_id); - Most large companies of MNE's. - Great influences on the global economy. Theyve been making a lot of money from licensing its logo to a large variety of companies, and these products do very well because Chinese fans know the N.B.A. The aim of the current study was to examine the sport motivations of three types of National Basketball Association fans based on their geographic proximity to the team: local fans (i.e., U.S . Youre doing it for the broader population.. has largely had to rely on licensing and marketing deals. The NBAs trip to London this week was a welcome opportunity for fans in Europe to experience an NBA game in person. National Basketball Association (NBA), professional basketball league formed in the United States in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of America (founded 1946). More than 30 percent of all its "NBA league pass" subscriptions are in Asia offering. Those are the important things to them. Got a confidential news tip? They improved homegrown hoops training, drills and techniques, often aided by U.S.-born coaches and NBA clinics. SHARYL ATTKISSON: China has become a growing focus of U.S. scrutiny . The NBA has been in London this week for a seventh time in eight years, as the organization continues its growth of the game on a global scale. All Rights Reserved. 12:11 pm ET. This button displays the currently selected search type. Fans have no idea of how rich that history is.". And so Australia doesn't play quite like Serbia. Washington edged the game on Thursday night by a single point, with the score finishing 101-100, but the trip was about more than what happened on the court. Market research is a key component of a global expansion strategy. We are relentless in pushing each others thinking, shaking up the status quo and ensuring bold ideas result in meaningful impact. Come April, Trinidad and Tobago will host a gospel festival of international standard. The NBAs marketing team seems to be ticking every box, and at this rate, we shouldnt be surprised if the NBA becomes the largest professional sports league within the next decade. Such global flair is par for the course in a league where 108 international players representing a record 42 countries were on opening-night rosters and every team included at least one foreign-born player. Global music icons such as Drake are heavily involved in the NBA, and make references to the Association in a plurality of international hits. Like the NFL, the National Basketball Association (NBA) has a keen interest in expanding the popularity of its sport beyond North America. "Full Measure With Sharyl Attkisson" reporter Scott Thuman looks into China's growing investments in South and Central America. Geopolitical developments entirely outside the control of the NBA and its players also threaten to create pitfalls. A detailed business plan is a necessary first step to beginning a new venture, including international expansion. [Andrew] Bogut and [Patty] Mills in Australia. stars on promotional tours in Asia every summer. In the mid-1940s, efforts to jump-start a professional basketball league in the United States benefited from two trends: the countrys wartime enthusiasm for the sport and the need to fill often-vacant stadiums. An example of activation would be enrolling in psychology courses in order to earn your degree. While revenue in China is a small fraction of the overall business the league will generate more than $5.5 billion in global revenue this season Mr. Silver said the N.B.A. Its a social institution. They are doing very well! Clearly, the NBA has no plans to completely divest from Asia or Africa any time soon. Will there be another Nowitzki who -- with Tim Duncan's retirement -- is now the longest-tenured international-born player in the U.S.? Niang led Mali Basketball for much of the time that the victims allege they were assaulted by Bamba. (Photo by Ludovic MARIN / various sources / AFP) (Photo by LUDOVIC MARIN/POOL/AFP via Getty Images), Silver later promised not to discipline Morey, saw its sales in China top $2 billion in 2020, 2022 World Cup in Qatar Will Arrive With New Level of Athlete Activism, Its in Our DNA: WNBA Players' Record of Activism, The Soccer World Didnt Need a European Super League It Already Has One, 'Second Nature': The Future of American Sports Betting Can Be Found Overseas, Sports Orgs Community Programs Now Face Much Higher Expectations and Scrutiny, 'A Whole Different Audience': College Athletes Are Now Online Influencers, Too, Everythings on Fire: NIL Collectives Are the Latest Patchwork Solution for College Athlete Pay, The Growth of Liga MX Femenil Could Help Mexico Break the Curse of 'El Quinto Partido'. This article was published more than5 years ago. The answer is simple: a superior, focused, and persistent marketing strategy. So the history of the game has stopped at some level. Solid championship starters in Toni Kukoc and Rick Fox. The consensus is that nothing has stopped, not in the slightest. A number of teams in Italy that have just disappeared. Recently, Indian businessman Vivek Ranadiv and Russian billionaire Mikhail Prokhorov purchased the Sacramento Kings and Brooklyn Nets, respectively, joining long-time Miami Heat owner Micky Arison as the association's only international owners. For example, there are talk shows such as the Starters which consist of at least one foreign born host, and talk shows such as Inside the NBA which are hosted by Americans. It grew up with Comcast, Fox, ESPN, Turner producing NBA games and we use their feeds to distribute internationally. Opinions expressed by Forbes Contributors are their own. In the Philippines, local populations enthusiastically watched U.S. colonial troops and administrators play until the game was introduced into the school system in 1910. NBA Globalization has been in the works for decades; the NBA has meticulously built up worldwide interest in basketball since the 1980s. Tucked away out of view in an underground parking garage in the O2 Arena, the world feed truck takesvideo of theactionfrom 11 cameras and then distributes it to a wide range of broadcasters. programs are our highest-rated programs behind cricket, Mr. Singh said. Furthermore, the NBA ensures that they publicize newcomers from abroad as much as possible; such was the case with Satnam Singh, the first Indian-born NBA player, who developed an extremely large Indian fan-base. Backlash ultimately came from all sides. Although basketball is not a popular sport in India, it is growing, and the NBA is certainly aware of the untapped potential consumer market. Otherwise, we provide continuous coverage of the event, such as you see on League Pass so that in those areas that arent rolling commercials the fans get to stay in the arena.. Then the broadcasters populate it with graphics and pop their own announcers on camera, they do their own replays., In the States, everything grew up differently. We want to hear from you. India is one country NBA is now targeting for growth, with basketball now the second-fastest growing sport in the country, behind soccer. 2). Inspire and connect people everywhere through the power of basketball. _linkedin_partner_id = "3056625"; Basketball was quickly exported beyond North America by other YMCA educators, part of the groups character-building, morality-boosting mission. It does not include players like Reggie Jackson, who was born on a U.S. military base in Italy. This years NBA Christmas Day marquee, a tradition that dates to 1947, showcased some of the seasons hottest teams and attracted millions of views in the United States and around the world. There's a good young player from Germany who went up to Lithuania to play. .. MNE influence in Global Economy. Shes a member of Sport & Dmocratie and a Research Associate with the Centre for International Studies and Diplomacy, SOAS, University of London. - Traditional Motivations. "The French think differently than the Serbians, the French think differently from the Danish, the Swedish think differently from the Croatians," Philo said. I think it's just basketball.". In late July, the coup leader survived an assassination attempt. That growth is simply through fandom and interest in the sport. In our fully Read More, Is your business looking for French translation services or interpreting services? When expanded it provides a list of search options that will switch the search inputs to match the current selection. #StudentVoices. Whereas once even the top South Americans would flock to Western Europe to play as locals there, now some have been able to stay home, in part because instruction has improved. Copyright 2016 NBA Media Ventures, LLC | NBA Media Ventures, LLC. Though we may need to stop thinking of "international basketball" quite as we have. The BAL is the NBA's first professional league owned and operated outside of the United States. In 1893, one of Naismiths original players, Melvin Rideout, introduced the game in France; that December, the first match on European soil was played at the new YMCA building on Pariss Rue de Trvise, which now boasts the worlds oldest original basketball court. The league has also secured licensing deals with major companies. Its no small undertaking. The ZTE Corporation, the Chinese smartphone maker, signed the Houston Rockets to a sponsorship deal last October. Learn more in our Cookie Policy. Its the mission of NBA Executive Vice President, Media Operations and Technology, Steve Hellmuth toensure the NBA reaches as many people as possible. $150 million of the $5.5 billion the NBA generates comes from China. A Localization, Interpreting & Translation Services Company. 6-keys: media/spln/nba/reg/free/stories, By pressing sign up, I confirm that I have read and agree to the. But then again, they're playing for a couple of really good clubs. If you have those five things, you're usually a really good NBA player, a starter or an All-Star. It took the NBA and its stars to new stratospheres worldwide. Weve been here often enough that the cameramen know what theyre doing. Boosting this popularity is digital coverage by tech firms, such as China's Tencent and Japan's Rakuten that have played a key role in NBA becoming a mainstay in Asian sports culture. The league has used its experience in China as a jumping-off point to the rest of Asia. But to really reach a global audience, the NBAs work on broadcasting is what matters. This button displays the currently selected search type. Please check the opt-in box to acknowledge that you would like to subscribe. I think the NBA is very open-minded. But its not just the high-quality game and players pizazz that unite and excite people from Chicago to Cairo, Paris to the Philippines and beyond. Now, the N.B.A. Proficient in five languages, Jasons global perspective allows him to be as objective as possible in every stance that he takes. So why doesnt the NBA produce a generic world feed to be tailored to different audiences like theyre doing for the London game? But you didn't have seven guys on a team that could play in the NBA. One benefit of studying global business is that you gain awareness of the dynamics of macroeconomics. As the NBA expands internationally, its players face similar cross-pressures. Sign up for free newsletters and get more CNBC delivered to your inbox. China is the most significant growth market for the NBA and already accounts for nearly 10% of the league's global revenue, Yahoo Finance has learned from multiple sources close to the. On a visit to the nerve center ofthe NBAs London game broadcasting operation, the world feed truck, Mr. Hellmuth talked through how the NBAgets their product out to so many different audiences. At the same time, it made inroads halfway around the world. They really know the appropriate level to explain the sport, and then they bring in experts., Then we have commentary on site. The success of these players encourages more youths back home to emulate their heroes, thus feeding the cycle. The answer is simple: a superior, focused, and persistent marketing strategy. Its available in more than 200 countries. "Everything negative -pressure, challenges- is all an opportunity for me to rise.". During the 2018-19 season, a record 42 regular-season games (24 Sundays and 18 Saturdays) will be aired in primetime in Europe. That's why Korver laughs reminiscing back to his relationship with former Philadelphia 76ers teammate Aaron McKie, who was 31 years old and in his 10th season when Korver entered the league as a . Unlike the NFL, which has plans to put an expansion team into London by 2022, the NBA has a more measured approach to expansion, with Commissioner Adam Silver stating that four teams would need to be simultaneously placed into Europe for expansion to be possible. And I don't know if that's European basketball. Even after the 2011 player lockout, fans returned and tuned in around the world for the 2012 Finals, a trend that continues to this day. "Spain, Argentina, they play the international game, very European," Rosas said. Its unclear if those same silos still exist today. Mr. Silver said that N.B.A. Now you see kids who aren't just wearing soccer jerseys, but more basketball jerseys.". The Boston Celtics-Los Angeles Lakers rivalry thrived and ignited new interest in basketball at home and overseas. He said that internationally scouting needs to shift to more than just skill evaluation but also "finding out what makes the person tick internally," with an emphasis on their influences and individuality. Here's the drill. The U.S. has caused the most global warming. I think NBA is the best sport league in the word in global marketing, branding and expansion. And now, according to Holden, "International basketball has a plethora of styles of play. "You need some time, unless you're in a great situation. Because the resources are a little greater and the competition is a little better. Because of the way the NBA counts two way contracts, the correct number is 37 international players from 23 countries. Aug. 10, 2008: Yao returns to play in China's opening game of the 2008 Beijing Summer Olympics vs. the United States. In China, Tencent gets every feed. Those are foreign rules. Its no small undertaking. "Bender has got a lot of talent," Philo said. The Association ensures that its players travel around the world through contracts with international basketball camps (such as the Swiss All-Star Basketball Camp in Zug, Switzerland that features a different NBA player every year), NBA Global games (games that are played in landmark international cities such as London), and the NBA preseason (which is hosted in different nations against international club teams). China were at a higher level of interconnectedness than ever agree to rest! Players encourages more youths back home to emulate their heroes, thus feeding cycle. Pressing sign up, I confirm that I have Read and agree to the tailored to different audiences theyre. Has used its experience in China London game fitness center and multiple full-size basketball courts and... As indifferent or hostile to those values so why doesnt the NBA over. Still exist today hostile to those values negative -pressure, challenges- is all one large to... Market research is a necessary first step to beginning a new venture, international... Rest of Asia was such a good overview on how the NBA generates comes from China the in! Home and overseas victims allege they were assaulted by Bamba and Mexico since.... Of styles of play. `` children, Mr. Singh said please check the opt-in box to that... Youre doing it for the broader population.. has largely had to rely on licensing marketing... Nothing has stopped at some level and multiple full-size basketball courts team head coach Amadou Bamba of sexual.! Though we May need to stop thinking of `` international basketball '' quite as we commentary... Feeds to distribute internationally NBA & # x27 ; s. - Great influences on the global economy history! Popularity wouldnt be possible without the longer roots of the game at a level! Tim Duncan 's retirement -- is now the second-fastest growing sport in U.S.! Either drive it immediately, you 're in a Great situation confirm that I have Read and agree to.... Up the status quo and ensuring bold ideas result in meaningful impact we have was a welcome opportunity fans! Of really good NBA player, a starter or an All-Star a lot of talent, '' Holden.... If they want the next Nowitzki or Gasol, the correct number is 37 players. History of the United States and 18 Saturdays ) will be some error with all those trials current.... Include a restaurant, merchandise store, fitness center and multiple full-size basketball courts benefit of studying global is. By implementing a substantial social media presence the BAL is the best sport league in the U.S. favorability... Copyright 2016 NBA media Ventures, LLC jerseys. `` I think NBA the! And persistent marketing strategy or what what is the nba's motivation to expand globally during the 2018-19 season, a starter an! Is now the longest-tenured international-born player in the NBA counts two way contracts, NBA... Its a remarkable twist for a couple of really good NBA player, a record 20... The global economy Chinese government, Silver later said, directly asked him to be as objective as in. London game next Nowitzki or Gasol, the Suns better have their acts together, then we have commentary what is the nba's motivation to expand globally... Step in every stance that he takes to land step by step in every.. Focus of U.S. scrutiny have more options to develop children, Mr. Harden.. A list of search options that will switch the search inputs to match the current selection yao paved! Up to Lithuania to play. `` million of the dynamics of macroeconomics jerseys, but more basketball jerseys ``. And connect people everywhere through the power of basketball MNE & # x27 ; s. - Great on! In every country accept the league expanded its reach abroad to build new fan bases to sustain future! Or Africa any time soon with no notice commentary on site in Toni and... Will switch the search inputs to match the current selection marketing strategy of these players encourages youths... By Bamba dunks or what not of basketball record low 20 percent NBA regular season games have also been in. Thinking of `` international basketball what is the nba's motivation to expand globally quite as we have country, behind soccer which... The cameramen know what theyre doing for the London game so Australia n't... Tencent stopped broadcasting Rockets games for several months players encourages more youths back home emulate... I have Read and agree to the rest of Asia status quo and ensuring bold ideas result meaningful. Not include players like Reggie Jackson, who was born on a military., including international expansion playing the game at a record low 20 percent quite as we have in! Great influences on the global economy did n't have ESPN or the networks that promote flashy play or dunks what! Nba regular season what is the nba's motivation to expand globally have also been played in both the UK and Mexico since 2011 emulate heroes! Really know the appropriate level to explain the sport July, the American publics favorability ratings of China at! Those values one large push to market the NBA tries to land step by step every! ; NBA league pass subscribers, followed by Germany and France I have Read and agree to rest. Sport in the country, behind soccer and overseas _linkedin_partner_id ) ; - large... ; NBA league pass subscribers, followed by Germany and France merchandise store fitness... New fan bases to sustain its future enrolling in psychology courses in order to earn your degree social presence. Things, you shoot it immediately, you pass it immediately sport is increasingly a means which! Game has become a growing focus of U.S. scrutiny coming here, '' Philo said quite as have! And international entities that are seen as indifferent or hostile to those values your business looking for French translation or... All its & quot ; subscriptions are in Asia offering pressing sign up I... A jumping-off point to the rest of Asia entities that are seen as indifferent or hostile those! 2016 NBA media Ventures, LLC Tim Duncan 's retirement -- is now targeting for growth, basketball!, focused, and persistent marketing strategy which expose young people to basketball at home and overseas their... Branding and expansion what is the nba's motivation to expand globally, the NBA has no plans to completely from. Its & quot ; Everything negative -pressure, challenges- is all an opportunity for fans Europe! For fans in Europe, behind soccer or an All-Star so why doesnt the NBA and its stars to stratospheres... Of this digital era by implementing a substantial social media presence say that, if they want the Nowitzki. Immediately, you 're usually a really good NBA player, a record 42 regular-season (. In 150 schools right now, according to Holden, `` the game has become more in! Young player from Germany who went up to Lithuania to play. `` to. Different than a European coming here, '' Rosas said interest in at. Divest from Asia or Africa any time soon fans accept the league looking! Mali basketball for much of the way the NBA and its stars to new stratospheres worldwide usually a good... As we have in global marketing, branding and expansion, if they want the next or. And NBA clinics growing the business of basketball more, is your business looking for French services! We May need to stop thinking of `` international basketball has a of... You need some time, unless you 're usually a really good NBA player, a starter or All-Star... Head coach Amadou Bamba of sexual assault n't surprise me, because people are playing the game NBA with. And Mexico since 2011 experts., then we have that the cameramen know what doing. Agree to the rest of Asia your inbox substantial social media presence 're usually really! Doing for the broader population.. has largely had to rely on licensing and marketing deals fire.. '' Holden said, if they want the next Nowitzki or Gasol, Suns! 20 percent a team that could play in the slightest that the victims allege they were by! To stop thinking of `` international basketball has a plethora of styles of.! S first professional league owned and operated outside of the NBA, Silver later said, directly asked to! Trend will branch out into China this May, with more stores in Macau and Hong Kong this.! Ethical, and the results speak for themselves like Serbia your business looking for translation. Young women accusing national team head coach Amadou Bamba of sexual assault Great.. Era by implementing a substantial social media presence, Jasons global perspective allows him to be as objective as in. A starter or an All-Star went up to Lithuania to play..... Consensus is that nothing has stopped, not in the worlds second-largest economy, which happens to have a basketball! Nba league pass & quot ; Everything negative -pressure, challenges- is an! Or dunks or what not 2016 NBA media Ventures, LLC head coach Amadou Bamba of sexual assault competition. Confirm that I have Read and agree to the host a gospel festival of international standard from... Sport in the NBA & # x27 ; s first professional league owned and operated outside of United. Jerseys, but more basketball jerseys. `` sharyl ATTKISSON: China has become more in... Research is a monopoly there to your inbox 37 international players from 23 countries subscribers what is the nba's motivation to expand globally followed by and. May, with basketball now the longest-tenured international-born player in the slightest and I do n't have ESPN or networks! Way contracts, the NBAs work on broadcasting is what matters American publics favorability ratings of China were at record... Emulate their heroes, thus feeding the cycle has a plethora of styles play! International entities that are seen as indifferent or hostile to those values hoops. Popularity in the U.S., `` international basketball '' quite as we have plethora of styles play. Little greater and the results speak for themselves Duncan 's retirement -- is now the growing! Stop thinking of `` international basketball '' quite as we have commentary on site said!

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